Marketing Professional Development Online Streaming Videos to Faculty via Email During COVID-19
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Marketing Professional Development Online Streaming Videos to Faculty via Email During COVID-19

Abstract

Before the start of the COVID-19 pandemic, the Collegeโ€™s Hirons Library & Learning Center (HLLC) and the Office of Institutional Research & Training (OIRT) marketing efforts included word of mouth, information literacy instruction session, physical and electronic displays, and announcements on the library webpage to users in person. In the Spring 2021 Semester, due to the COVID-19 pandemic, the HLLC partnered with OIRT to design a marketing campaign to promote professional development streaming videos to faculty using ConvertKitโ€“an email marketing tool. We used Panopto to store the videos, and we put the handouts in FlipGrid. In this edition of the column, we describe how we are marketing professional development streaming videos to faculty, including which strategies we employed and the extent to which we recognized success with these new efforts.